What is disturbing about Rosanne’s tweet is that she isn’t alone. The ugliness of her racist rhetoric is matched by the president and embraced, if not echoed, by significant numbers of white people. This talk, it is sometimes forgotten, is more than abhorrent and repugnant. It is the ideological mortar of public and private policies and institutions that produce and reproduce the material and enduring reality of racist exploitation and oppression. It also underlies the ascendancy of right wing extremism, the rise of Trump and Trumpism, and the long run of capitalist class rule. Finally, it is the ground floor of white racialized thinking.