Appeals that are framed in a positive way – rather than negatively – and in a language that is part of the day to day vernacular and experience of everyday people – rather than in the language and experience of the left – generally resonate with far more people. And isn’t that the point – to reach people on a political and rhetorical ground that they are comfortable with and conversant in.

And yet, in too many instances, this approach is dismissed, pushed aside by the revolutionary phrase or radical slogan.